Press Release: April 19, 2010

Embargo until 19th April 2010

The election website Votomatic.co.uk, was formally launched today giving voters to opportunity to give political parties a "blind taste test".

The aim of the website is to present the policies of the three main political parties to the general public in an interactive and accessible way, but there is a twist.
Rather than simply outline various policies, votomatic.co.uk will offer voters an opportunity to assess the parties policies free from preconceived bias.

Votomatic.co.uk users will be presented with 3 policy statements on 13 topics and asked to select which one they agree with. However they will not know which policy belongs to which party until the end of the survey.

Darragh O'Connor, co-creator of the site stated that "this website is about policies not personalities, we want voters to judge parties by what they are actually saying rather than the spin and branding that seems to dominate modern politics. What matters more, how white a politician's teeth are, or what their plans for education are?"

The creators also hope that the website may challenge people political preconceptions; "how will the staunch Labour supporter react when they realise they support all of the Conservatives policies, or visa versa? The site has the potential of asking some interesting questions of voters" stated Mr. O'Connor.

The website also allows users to publish their results on Facebook. "We believe this will be a great way to start conversations about the election and political policy, particularly for younger people who use social networking sites" added Mr. O'Connor.


Editors Note: Votomatic.co.uk is an independent, non-profit project developed by volunteers. Our aim is to use the internet and social networking websites to highlight the upcoming election and promote the a greater understanding of politics.

For more information contact:
Darragh O'Connor
e: info@votomatic.co.uk
t: 00353 87250 1730

Notes to editors

For more information, please contact:

Darragh O'ConnorDarragh O'Connor

Tel: 00353 87250173000353 872501730

Email: info@votomatic.co.ukinfo@votomatic.co.uk

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