Press Release: December 21, 2009
SYDNEY, AUSTRALIA 01/09/2009 easy DNA, one of the world leaders in DNA relationship testing, has announced that its expansion policy has now resulted in the firm providing DNA testing services to clients in over 50 different countries. Among these are clients from remote areas such as Burkina Faso, Mauritius, Peru, Afghanistan and Pakistan.
The company has supported this rapid growth rate by recently opening regional offices to meet the needs of clients in India, Romania, Nigeria and Mexico. This conforms to their strategy of offering DNA testing services from regional offices to meet local demand.
In fact, easyDNA now runs sixteen regional offices worldwide, with three in Africa (South Africa, Nigeria and the Republic of Congo), two in each of Australia and the USA, and one in the UK, Ireland, Paris, Belgium, Romania, Italy, India, Mexico and New Zealand, and will continue to open offices when demand warrants it.
International Director of Sales and Marketing Andrew Alexander commented on the firms marketing and planning capabilities with specific reference to the logistics involved in getting results to some of the more remote clients. "It takes a great deal of careful planning and marketing to service clients in these more remote countries" he commented. He went on to explain that the lack of a dedicated regional office in any particular country did not infer a poorer service: "the effective logistics systems used by easyDNA make sure that all clients receive their test kits and results quickly and efficiently. This is made even easier now that clients can receive their results by email".
The easyDNA laboratories have been accredited to conform to the world's top DNA Testing Standard ISO 17025, and also to the Paternity Testing Standard required by the American Association of Blood Banks (AABB). We offer DNA Relationship and Paternity Testing and also DNA Forensic Testing to both public bodies and private individuals by means of our network of 16 regional offices serving over 50 different countries. The high quality of the equipment easyDNA uses ensures the highest possible accuracy of our genetic identification systems.