Press Release: March 04, 2010

Knauf Insulation's core glass and rock mineral wool range has now been unified under a single name - Earthwool. Replacing Knauf Insulation's Crown and Rocksilk brands, Earthwool represents the ultimate solution for any application, whilst offering superior levels of sustainability.

Building on the already outstanding performance and value of mineral wool, Earthwool utilises the ground-breaking binding process of ECOSE Technology to enhance these qualities to create a new generation of products with unprecedented levels of usability and sustainability. Earthwool also offers significant improvements to traditional mineral wool in terms of feel, handling and environmental performance. Knauf Insulation products with ECOSE Technology are made with a formaldehydefree binder derived from rapidly renewable, bio-based materials, instead of traditional petro-based chemicals, which reduces embodied energy and delivers superior environmental sustainability. The insulation produced doesn't look or feel like any other insulation. It is naturally brown in colour as there are no artificial colours or dyes added and it produces a super softer, odourless and easier to handle insulation.

Earthwool represents the very best in insulation: Outstanding sound absorption properties help to reduce unwanted noise, non-combustible with an unbeatable A1 fire classification, high thermal resistance and superb energy efficiency performance. The development of ECOSE Technology was revolutionary and has led to a new kind of mineral wool insulation, now easily identifiable under the Earthwool name. Under this single identity is the most comprehensive range of mineral wool products for specifiers and contractors offering levels of sustainability that we can all feel good about, explains John Sinfield managing director at Knauf Insulation.

Signalling the enhancement to their new mineral wool products, Knauf Insulation has also converted to transparent packaging so merchants and their customers can not only feel but also see the difference of their new insulation.

For more information on Earthwool please visit www.earthwool.com or www.knaufinsulation.co.uk

Notes to editors

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