Press Release: January 21, 2010
The name change comes after a recent period of exponential growth for the independent London creative shop, including groundbreaking work for Intel, Ford, Disneyland Europe and Bodyform.
Duke & Earl describes itself as a Digital Engagement agency. With work ranging across online, broadcast, mobile and OOH platforms, Joe Rider, MD of Duke & Earl explained the new name and identity.
Duke was formed as a cross platform production house, but clients increasingly use us for big creative ideas as well as for efficient production solutions. We run full-scale marketing campaigns now, with a strong commercial emphasis on measurability and KPIs. So we want to let clients know that Dukes strengths of low costs, high value and fast turnaround time remain, but the rebrand adds the element of strategic thought to our services.
Duke & Earl has recently been bolstered by the arrival of Dom Sykes as Branding Director. Dom spent twelve years at channel five, rising to Head of On-Air Branding. He commented,
Its an exciting time to join Duke & Earl. The rebrand is a marker of the companys growing confidence across digital platforms. We deliver creative excellence with seamless integration at staggering value and Im eager to take that message out to channels and brands.
Recent Duke projects have included the conception and production of the current TV and online campaign for Bodyforms sponsorship of The Hills on MTV, the content production, online and mobile creative for the current Intels World of tomorrow campaign on sky.com and the design and build of the co-branded Christmas Follow the Magic campaign for Ford and Disneyland Europe.
The new Duke & Earl site is at www.dukeandearl.com
The company is expected to announce major new projects in the next few weeks.
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