Press Release: January 17, 2015
According to the US National Library of Medicine, dry itchy skin occurs more often in winter, when cold air outside and heated air inside cause low humidity. As a result, dry skin has become an extremely common skin condition that has Americans spending millions of dollars on skin care treatments, even while wearing protective gloves.
"Winter weather is one of the main causes of dry, itchy skin," says Dr. Peter Helton, a board-certified dermatologist from Southern California. "The low humidity that occurs as a result of indoor heating can wreak havoc on your skin's ability to stay moisturized."
The traditional prescription for treating dry skin has been a cream or lotion with moisturizers in it, in an attempt to replace the lost moisture and oils in the skin. However, new research has revealed that this may in fact be sending your skin the wrong message.
"When the skin gets this wrong message from artificial moisturizers, it can make it more difficult for the skin to heal," says Dr. Brian Zogg, a board-certified dermatologist with a practice in Albert Lea, Minnesota.
Research into this problem has produced a completely new type of lotion, called a shielding lotion that is getting remarkable results. Dr. Lisa Benest, another board-certified dermatologist in Southern California, explains why shielding lotions are superior to artificial moisturizers: "A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin, so that the skin can heal itself. Shielding lotions not only protect the skin's barrier but they restore the moisture to the skin and allow the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer and ultimately cures the dry skin."
"Shielding lotions don't wash or rub off," agrees Dr. Zogg. "Because a shielding lotion stays on and protects the skin it's a very effective treatment for the dry skin conditions we see here in the winter months."
Shielding lotions such as Gloves In A Bottle are available in the US and Canada at over 9,500 pharmacies and over 3,000 specialty shops. For more information on shielding lotions such as Gloves In A Bottle call 800-600-1881, or visit http://www.glovesinabottle.com/store-locator.html