Press Release: June 05, 2015
Premium Italian men’s bodywear brand D.HEDRAL is proud to announce the signing of Grand Slam winner and Olympic gold medalist Stan Wawrinka as global brand ambassador.
D.HEDRAL will become an official partner of Stan with the Swiss tennis ace fronting a print campaign and film to endorse the new athletic Seamless II Collection and Ace Collection launching in September.
"I'm very excited about this partnership. D.HEDRAL is an exciting, fresh and dynamic brand which I'm eager to creatively start working with. I'm looking forward to doing something different with a sponsor that is so innovative as D.HEDRAL are." – Stan Wawrinka.
This partnership reflects not only D.HEDRAL’s roots in Europe, fine quality craftsmanship and bold innovation but also a respect for Stan’s spirit that is characterised by his strength, steely determination and motivation.
Stan personifies the D.HEDRAL Man, making him the perfect candidate to work with on this exciting collaboration.
"We are proud to introduce Stan as the new face of D.HEDRAL and brand ambassador. Stan's qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.” – Edoardo Casella, CEO, D.HEDRAL Italia.
New colours of briefs and trunks will be introduced to the Seamless II Collection in the run-up to the four major Grand Slam Tournaments around the world, starting with the Australian Open in January 2016 and including Roland Garros, Wimbledon and The US Open.
The collections will be available via dhedral.com and select retail partners
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