Press Release: November 20, 2020
Nationwide campaign encourages people to buy from artists, makers, independent shops and small businesses with colourful alternative to Black Friday
“These are tough times for artists, makers and small businesses. Many face new challenges just at a time when they’d hoped to rebuild after months of uncertainty.
"The grassroots campaign JUST A CARD encourages people to shop independent and support artists, makers, independent shops and small businesses. The aim of Indie Week is to push the ‘Shop Independent this Christmas’ message, and to empower independents to be confident in promoting themselves, something many struggle with. We are always told by those who take part that they make lasting connections both on and offline, generate considerable sales, and greatly value the sense of community the week generates.” – Sarah Hamilton – Founder of the JUST A CARD campaign.
Now in its fourth year, JUST A CARD Indie Week encourages people to support, value and buy from independent businesses during the crucial Christmas retail period by emphasising that every sale, even just a card, is vital to their prosperity and survival. A message which is more important than ever this challenging year.
Even though you may not be able to physically visit makers fairs and markets, many of them have created virtual events so you can easily access the wealth of creative talent that is available.
An antidote to the fast-purchase culture of Black Friday, JUST A CARD Indie Week welcomes everyone to celebrate their own businesses as well as those they value, to showcase their communities and to tell their own stories both on and offline. The week includes the ever-popular five-day Instagram challenge which will flood social media with creative, colourful inspirational images
Last year the campaign featured across the media including the BBC, national & local publications and beyond, and saw over 70,000 people celebrating their independent businesses and those they love.
Since 2015 JUST A CARD has been showing the value to both customers and independent businesses of shopping small.
Every sale, however small, is the difference between a vibrant creative community or a boarded-up business.
• 17,000+ shops display our popular campaign window stickers
• 85,000+ engage with our community via social media
• The campaign is supported by high profile names including Sir Michael Palin, Felicity Jones, Nathalie Emmanuel, Twiggy and Lauren Lavern
JUST A CARD campaign founder Sarah Hamilton and team member Michael Fram are available for interview
Images available to download from https://www.justacard.org/free-images