Home CMR Institute Announces Webinar to Present a Trainer’s Guide to Preparing Sales Team in 2019

CMR Institute Announces Webinar to Present a Trainer’s Guide to Preparing Sales Team in 2019

Press Release: February 12, 2019

CMR Institute has announced a 60-minute webinar to update training leaders about the most critical content updates in 2019. The webinar will explain what training teams need to do in the coming months to keep their training curriculum relevant and accurate for every customer-facing role. The webinar: A Trainer’s Guide to Preparing Your Sales Team will be presented on February 19, 2019, 12:30 – 1:30 p.m. ET.

The webinar is designed to provide training leaders with a practical guide to understand how to keep training programs relevant in an industry where policy updates and market developments are changing at a rapid pace, and the selling environment is undergoing change weekly. This webinar will focus on seven key policy and market developments that will affect training in 2019 and help determine how off-the-shelf training resources can aid trainers by facilitating necessary changes and enhancements to their training curricula. The webinar will include two real-life case studies featuring learning experts at Bristol Myers Squibb and Bausch Health. These experts will discuss the critical success factors behind their training program that led to better customer relationships—and results—in the field and the design of their multi-phase sales rep training program and what they hope to accomplish by using updated off-the-shelf training.

Speaking on the occasion, Michelle R. O’Connor, President and CEO, CMR Institute said: “This webinar is designed to present tools, strategies, and insights that will help training leaders recognize how to successfully navigate the healthcare market and pharma sales training in the wake of unprecedented policy changes and market shifts. In this webinar, we’ll discuss how providing training content for industry-specific topics like value-based selling, market access, managed healthcare, healthcare business acumen, disease state content, etc. can enhance training outcomes by balancing content updates with the creation of new training. We are delighted to have 2 learning leaders join us who have successfully created impactful training programs and experiences in their respective organization by using some of these strategies."

This webinar will be hosted on Tuesday, February 19, 2019, 12:30 – 1:30 p.m. ET. To register for the live webinar, please click:


About CMR Institute.

At CMR Institute, we educate life sciences professionals and their organizations with relevant and immediate industry information that increases knowledge and understanding of the issues affecting healthcare today. Our non-profit educational mission is founded on our belief that highly-trained professionals are key to well-informed, patient-centric decisions. This is why we were established in 1966 by physicians. We are different than our competitors because we create our learning resources with experts such as MDs, clinicians, and academics in the field. It’s this vast expert knowledge and our ability to disseminate real-world wisdom into our training tools that sets us apart. CMR Institute’s e-learning modules are designed to provide an engaging experience to immediately build and reinforce you and your team’s knowledge, expertise, performance, and professional value. In addition to our rock-solid content, we are known for our turnkey client support that ensures learning program success at the organizations we serve. Our clients, more than 100 life sciences companies worldwide, value the unique industry insights and perspectives that our robust network allows us to bring to the table. Learn more at www.CMRinstitute.org | 800.328.2615.

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