Press Release: March 17, 2010
Expert panel debates the future of the Brave New City
March 24th: Experts from the construction, engineering, academic and political arena, including Chief Construction Advisor Paul Morrell OBE, will debate the future of urban living in an innovative event organised by the ISSUES project.
By 2050 the global population growth is estimated to increase to 8.5 billion, with the majority of people living in cities. This will have a drastic environmental impact, with cities becoming the focal point for mitigating climate change. In the future reducing our emissions will rely heavily on building sustainable cities, promoting low carbon infrastructure, buildings and behaviours.
The one-off event, Brave New City, is taking an innovative approach to highlighting the issues surrounding urban sustainability. Each panellist will use a media clip to illustrate their argument for their unique vision of the UKs urban future. The original approach is designed to provoke reaction and stimulate debate.
Joining the governments Chief Construction Advisor, Paul Morrell OBE, will be Geoff Mulgan, Director of the Young Foundation and founder of think-tank Demos; Peter Heath, Principal Urban Designer at global engineering firm Atkins; Martin Powell, London Development Agencys Head of Projects; and Peter Guthrie, Head of the Centre for Sustainable Development at the University of Cambridge.
Panellist, Professor Peter Guthrie, has released a preview of his clip:
Talking about his clip choice, Professor Guthrie said: My argument here is all about being understood. Messages which seem obvious to the person giving that message can often be completely unfathomable to those receiving it. In order to secure a sustainable way of living in the future we must ensure that all parties to the debate are speaking a language that everyone can understand. I think the Brave New City event will exemplify this approach.
Chair of the panel, and President of the Institution of Civil Engineers Professor Paul Jowitt said: The diversity of the panel exemplifies how wide reaching the issue of sustainability and the city is. We hope that this unique event will offer a real opportunity for key decision makers, opinion formers, experts and innovators to think about the action we need to take now to secure the urban future we want.
The ISSUES project is the knowledge transfer arm of the Sustainable Urban Environments research programme (funded by EPSRC). Led by Professor Jowitt, the project is based at Heriot-Watt University in Edinburgh with another smaller team working from Cambridge University, led by Professor Peter Guthrie.
To register attendance please email Annabel Cooper firstname.lastname@example.org
For more information go to:
MEDIA INVITATION ATTACHED
Annabel Cooper, ISSUES Media
e: email@example.com, t: 0131 451 8163
Notes for Editors:
The ISSUES project (Implementation Strategies for Sustainable Urban Environment Systems) is the knowledge transfer arm of the Sustainable Urban Environments Programme (SUE).
The SUE Programme is an EPSRC funded portfolio of research looking at ways of improving sustainability in the urban environment. Spanning 30 different UK Universities, this programme has funded 18 consortia in different areas including waste, water management, transport planning and strategy, spatial planning and regeneration.
ISSUES works to ensure that the findings from research work carried out by SUE are understood and implemented by the policy makers and practitioners tasked with making cities more sustainable.
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