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Celebs love YOUNGBLOOD

Press Release: December 22, 2009

As Chris Hollins and Joe McElderry emerge victorious in the hottest primetime battle of the year, Strictlys Ola Jordan and X-Factor judge Cheryl Cole have more in common than just claiming the winners crown. Both Ola and Cheryl are huge fans of YOUNGBLOOD mineral cosmetics, as the products deliver flawless, natural-looking coverage perfect for those close up shots.

Ola explains why she loves YOUNGBLOOD mineral cosmetics so much:

I believe that make-up should be an extension of your skincare so I always use mineral make-up that is free from talc, fillers and parabens that allows my skin to breathe. I also think I look my best when I wear make-up that provides a more natural finish, as I often wear very elaborate costumes so I like to balance this with more understated make-up. When friends comment that I have such lovely skin without wearing make-up, little do they know Im actually wearing Youngblood mineral cosmetics!

X-Factor make-up artist Lisa Laudat agrees. She used YOUNGBLOODs mineral foundation on Cheryl Cole for the show:

I used the mineral foundation from Youngblood cosmetics (£35.00 - www.dermapure.eu) as it evens out her skin tone without smothering too much, leaving behind that radiance.

And now you can get the look yourself, as Ola gives her tips on how to achieve her Saturday night style:

When dressing up I really like to wear smokey eye make-up, adding definition and a focal point. One tip I have received from the top make-up artists I work with is to always make sure my eyebrows are nicely shaped, the bigger the better as they frame my face. Youngblood mineral cosmetics do a fab Brow Artist kit (£36.50 www.dermapure.eu) that provides a more natural looking finish than a pencil.

YOUNGBLOOD mineral make-up is 100% natural and free from zinc oxide, preservatives, fragrances, oils and talc.

For stockist information visit www.dermapure.eu or call 01306 886 425

For all press enquiries please contact CCD PR

Hollie@ccdpr.com /Joanne@ccdpr.com - 020 7434 4100

Notes to editors

For more information, please contact:

Joanne JarvisJoanne Jarvis

Tel: 020 7434 4100020 7434 4100

Email: joanne@ccdpr.comjoanne@ccdpr.com

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