Home Celebrities And Models Direct Attention To Fat Burning Footwear

Celebrities And Models Direct Attention To Fat Burning Footwear

Press Release: December 07, 2009

It sounds too good to be true is it really possible that a pair of shoes help you to tone and burn fat more efficiently?

Fat burning footwear first caught our attention some time ago when celebrities such as Madonna, Gwyneth Paltrow and Christina Aguilera were spotted wearing MBT (Masai Barefoot Technology) shoes. Since then a new era of footwear has emerged, with various manufacturers echoing the MBT claim that their footwear can correct posture, burn calories faster, tone muscles and even reduce cellulite!

Following a little research by the ever-curious Models Direct team, heres a little more on some of the shoes wed love to believe in.


They say:

FitFlop footwear is bio-mechanically engineered to help tone and tighten your leg muscles while you walk in them.

Despite celebrity fans the only drawback with much of this fat burning footwear has been a generally less than fashionable appearance, but that was until Anna Sui recently designed the Shakoha Boot for established fitness footwear company FitFlop. These new boots come in grey, brown and black, with a suede finish.
They are shearling lined and anti-slip, and according to FitFlop are water and stain resistant with antibacterial, odour eliminating technology. Theyre also limited edition so if you want a pair you will have to act fast!


They say;

Wearing MBTs can have desirable side-effects: this is the conclusion of an increasing number of international studies acknowledging the numerous health benefits of the "anti-shoe".

MBTs dont win on the fashion stakes but that hasnt stopped a multitude of celebrities from donning a pair in the quest for perfect posture and toned buttocks and thighs. Similar in principle to FitFlops, MBTs are designed around the principle of natural instability and attempt to mimic the postural benefits that Masai warriors are said to achieve due to walking on sand. Masai often have notably long and lean physiques, so maybe there are advantages to be gained by spending time walking in MBTs.

Earth Shoes

They say;

Burn four times more fat than ordinary shoes!

Earth shoes are vegan friendly and the design means that the wearer walks at a 3.7 degree incline due to the makers Negative Heel Technology, which they claim shifts weight subtly back over the heels, and can help strengthen and tone the body while also burning calories. They are produced using 70% recycled material.


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Models Direct is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing!

If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please find out more on our website (http://www.modelsdirect.com/locations/worldwide.html) or call us on+44 (0)871 224 6000. Modelling can be great fun & rewarding as a hobby.

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Notes to editors

For more information, please contact:

Suzy OConnorSuzy OConnor

Tel: +44 (0)871 224 6000+44 (0)871 224 6000

Email: [email protected]@modelsdirect.com

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