Home Brand New Luke 1977 Creates Mad Rush at MainlineMenswear.co.uk

Brand New Luke 1977 Creates Mad Rush at MainlineMenswear.co.uk

Press Release: February 11, 2010

MainlineMenswear.co.uk are possibly the biggest independent retailer in the UK, if not the world at the moment, and are proud to announce that another British designer menswear brand Luke 1977 is now among their ranks. Luke 1977 joins other British favourites Lyle and Scott, Paul Smith, Gio Goi, Ted Baker, Fred Perry and Baracuta and follows on from another arm of the Luke brand - Luke Roper.

Luke 1977 is described by its designers as being "created for every social need, equally at home in the city bar scene, on the terraces or in the pub" this is absolutely spot on for a brand that offers a wide range of t shirts, knitwear, jackets, denim and shirts, all with a cutting edge of design and style. Luke 1977 prides itself on being available to the fashion conscious brand lover who has an eye for detail and likes to be unique at an affordable price, ensuring that you can be seen wearing Luke 1977 in the pub or on the terrace, without need for a second mortgage on your house.

MainlineMenswear.co.uk released the first drop of their Spring Summer 2010 Luke 1977 collection last week, and boy has it created some interest!
Within a few days Luke 1977 products were appearing in the Bestsellers section of the site, and now a week has passed Luke 1977 proudly sits among the Bestsellers for all 85+ brands on the site, featuring no fewer than 4 times. The top selling product is the Luke 1977 Chicken Hooded 1/2 Zip Jumper, with only a few sizes still available, top up stocks are on their way, with the weekend being earmarked for the full replenishment of Luke 1977 clothing, meaning that the entire range will be back at the disposal of Luke 1977 fans everywhere. Luke 1977 Jeans and Denims will be live on the site in May 2010, with footwear, shorts and accessories soon to follow. The Luke 1977 Jeans will only add to the amazing range of jeans and denims already on show on the Mainline Menswear site, and will further expose the Luke 1977 brand to its fashion loving public.

Keep an eye on Luke 1977 on Mainline Menswear, as early signs show that this brand is going to be a big one for the top designer menswear website. The range will increase massively over the next few months, and the exposure of the brand on the site will increase sales and ranges to the levels of G Star, Original Penguin, Franklin Marshall and Firetrap.

Remember: Mainline Menswear are Trend Setters...Not Followers!!!

If you like the look of the Mainline Menswear website, and feel that you can work alongside us or provide us with any new ideas and marketing please do not hesitate to contact Jesse@mainlinemenswear.co.uk.

Notes to editors

For more information, please contact:

Andy HoyleAndy Hoyle

Tel: 01723 62426401723 624264

Email: andy@mainlinemenswear.co.ukandy@mainlinemenswear.co.uk

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