Press Release: May 15, 2020
FOR RELEASE - Monday 18th May 2020 - London
MORI gifts thousands of sleepsuits to little ones of NHS frontline parents
MORI, creators of the softest and highest-quality clothing for babies, toddlers and children are proud to be supporting NHS parents, who are working on the frontline in the fight against COVID-19 in the UK.
Last month MORI launched their ‘helping NHS parents sleep better’ campaign, where MORI customers could nominate a family member or friend, who works in the NHS, to receive free sleepwear for their little one. This campaign is MORI’s small way of saying thank you, by sharing the gift of sleep to those families who have been working long hours and in some instances are staying away from their family to keep them safe. Overnight the campaign went viral and MORI received thousands of applications. As a small business, they were blown away as the news of the campaign spread far and wide.
MORI have now gifted thousands of sleepsuits and pyjamas to NHS parents across the UK.
Akin Onal, MORI’s founder says: “At MORI we are incredibly grateful for the people who are keeping us going at this time. As a small business we are very proud that we have been able to play our part in supporting the parents in the NHS, as much as we can, and are helping to make sleep time a little softer”
Feedback from NHS parents
“Thanks so much MORI for our wonderful PJs given to us as NHS staff. If my daughter sleeps well that means I sleep well too and a good rest between shifts is essential at the moment. The ribbed pyjamas are so soft and pretty - wish I had some too!”
“Thank you for this beautiful sleepsuit you gave me as a gift to help my little one sleep better”
“Received a gorgeous set of pyjamas for our little girl - which was gifted by MORI via their NHS campaign. We are really blown away with the generosity of this company and also the quality of the product is lovely. Really soft and will be so cosy. The size looks great and the pattern is very neutral. Love it!
Just because we can’t be together, doesn’t mean we can’t give together, so MORI have launched the next stage of their campaign to continue giving a good night’s sleep to NHS parents.
Visit www.babymori.com where you can buy to donate MORI sleepwear for £9.95 to gift an NHS parent. If you’re an NHS parent you can sign up to receive your sleepwear gift as donations become available.
If you work for the NHS or know someone who does, MORI are offering a special 20% off discount. Visit www.babymori.com and use code NHS20 at checkout, along with your NHS email address.
Please note that if possible MORI should be capitalised.
For more information please contact Chantalle van der Fluit (Brand Manager) firstname.lastname@example.org
MORI was founded in 2015 by Akin Onal and grew from a passion to create the softest products that help to welcome a baby into the world and beyond, with a gentle touch from sustainable materials.
MORI has grown from a brand for babies and now sells sleepwear and daywear, up to 6 years, as well as the ever-growing nursery collection and licensed collaborations.
MORI’s signature fabric is crafted from organic cotton and bamboo which is exceptionally soft, breathable and thermoregulating to keep little ones safe and comfortable.
Prices range from £7.50 for mittens to £330 for the Supreme Set which includes up to 28 of MORI’s most-loved products.
MORI have won numerous awards including the Bizziebaby Gold award and Mumsnet Best award for the Clever Sleeping Bag.
During 2019 MORI raised over £4m in Series A funding led by Guinness Asset Management.
During 2020 MORI is celebrating its 5th birthday, marking half a decade of families embracing every moment.
MORI opened its first shop on Battersea’s Northcote Road (London) in Autumn 2019.
MORI has a well-established wholesale business with over 250 stockists worldwide, including Liberty, Fenwick and Scandiborn in the UK, The Tot, Sprout and Yoya in the US plus Harvey Nichols and Alexandalexa globally, Ludwig Beck in Germany, and Takashimaya in Singapore.