The fight against the virus is changing the way customers shop for tea
Sultan Tea health and wellness tea sales have grown exponentially since the start of the COVID-19 pandemic in the UK. While the brand’s authentic Moroccan-based recipes remain popular, the best-selling teas in the range are now health-focused Verbena tea, alongside other blends in the Wellness and Nature collections.
As tea lovers search for extra immunity and de-stress/anti-anxiety teas, the Sultan Tea range of natural blends packed with health and wellness properties has become essential in every tea cupboard.
- Verbena Tea has now taken the lead as the best-selling tea in the range due to its digestion aid following months of fast-food and takeaways.
- Green Tea with Saffron sales has rocketed as consumers search for teas to help ease stress and anxiety. Infused with Moroccan saffron, the blend works to soothe, calm and even reduce blood pressure.
- Moment of Relaxation Tea has become many consumer’s key to sleep through the stresses of the pandemic with its unique blend of camomile and green anise.
With over 80 years of history in tea-making, it’s Sultan’s expert combination of unique recipes, Moroccan heritage and commitment to health and wellness that is currently grabbing consumer’s attention. Now selling over 5000 teas a month online and through Amazon.