Press Release: April 28, 2020
LONDON, 21 April, 2020: Ground-breaking digital art investments platform, ARTCELS, in partnership with HOFA Gallery, is announcing a new virtual contemporary art exhibition, 'XXI', launching on 4 May. Responding to the realities of social distancing, ARTCELS today announces they will be creating a memorable virtual art experience, set to be the first-of-its-kind to feature blue-chip contemporary artists—Banksy, George Condo, Kaws, Damien Hirst and Jeff Koons— together in a virtual art exhibition.
ARTCELS’ mission is to create a new art experience which their investors and America’s art community can enjoy from the comfort of their homes. Through a secure link, viewers will be able to explore artworks by a selection of eminent international blue-chip artists and other leading international artists, including Retna, Daniel Arsham, Anthony James and Joseph Klibansky, in a 3-dimensional, HD virtual show designed to be immersive, interactive and realistic.
Talking about the forthcoming virtual show, ARTCELS Co-founder, Elio D’Anna, says "It’s the very first time an art portfolio of this calibre has ever been presented as a virtual exhibition, and we’ve used the latest capturing and rendering technologies, guaranteeing a true-to-life experience. During this difficult time, we are hoping this exhibition will bring some relief to those in isolation and be a bright spot to all art lovers across the globe.”
The inaugural 'XXI' exhibition held in HOFA’s new flagship gallery in Mayfair, London earlier this year, marked the official launch of ARTCELS who currently hold the 'XXI' portfolio and serve as investment brokers for subscribing art investors. Founded by commodities trader, Gijs de Viet and HOFA Co-founder, Elio D’Anna, ARTCELS was designed to make blue-chip art investments more accessible to younger, tech-savvy audiences around the world. 'XXI' became the world's first asset-based tokenized contemporary art exhibition where viewers could directly invest in exhibited artworks by buying fractional shares. The virtual 'XXI' exhibition will also offer viewers the opportunity to invest in the carefully curated art portfolio with guarantees of 20% or more in returns and minimised risks.
ARTCELS, which launched with an initial offering of 1000 shares, released 400 additional shares in Q2 2020 following the complete buyout of the initial offering. Founders anticipate the virtual ‘XXI’ exhibition will introduce ARTCELS to new potential art investors, which could see the success of the platform grow beyond the UK, Switzerland, Germany and other parts of Europe.
Explaining what ARTCELS has to offer art investors, Elio D'Anna adds “ARTCELS' first portfolio of works, 'XXI', was carefully selected for its high-yield potential. Our goal is to ensure that our investors receive great returns and more importantly, can continue to enjoy their art investments through these new virtual exhibitions, especially during the pandemic."
The virtual 'XXI' exhibition will go live on 4 May and will be accessible via secure link for two weeks till 18 May 2020.