SaveCo Online, the e-commerce arm of Save Co Cash & Carry, is the latest expansion drive of a 3rd generation family business with a 50 year history in Bradford. The cash and carry has this week been included in the coveted Digital Enterprise Top 100 for its digital transformation and embracing of e-commerce technology with the new online service.
Launched in the spring of last year during the first peak of the pandemic, the online supermarket has grown rapidly to deliver groceries and fresh meat to customers across the UK. With staff numbers now three times what they were at launch and growing, the business seems to have found a niche serving customers who either cannot find certain products in the larger supermarkets or encounter unavailable delivery slots.
In a short space of time, SaveCo Online grew from initially serving local customers via Facebook who were self-isolating last year to now taking orders from as far as the Scottish Highlands, Wales and the South. Commenting on the success of the last nine months, Naz Hussain, Head of Marketing said, “We’ve been really overwhelmed with just how fast the business has grown over the last few months. We did anticipate the need for independent online supermarkets at the start of the pandemic when the big supermarkets struggled to cope with demand but were surprised by how quickly the demand for our products grew and continues to grow nationwide.”
And this national growth hasn’t come at the expense of the local customer base as Naz added, “The focus this year is on improving our same day delivery service for local customers across West Yorkshire where we will be able to have customers’ groceries delivered within a couple of hours of the order.”
And what does the future hold for SaveCo Online? Commercial director Fairaz Ahmed commented, “With a warehouse full of over 35,000 products and only a fraction of these online, the future is about growth in more ways than one for SaveCo Online. We’re expanding product lines daily, looking to double our workforce again in the next quarter and
intend to grow the scope of services we offer our customers.”