Home AvMA (Action against Medical Accidents) chooses Subscribe360 CRM Software

AvMA (Action against Medical Accidents) chooses Subscribe360 CRM Software

Press Release: April 19, 2021

AvMA has agreed a multi-year contract with C2 Software, an award-winning provider of software for membership bodies and charities. 

C2 will supply its Dynamics365-based Subscribe360 product to streamline processes, increase automation and provide easy access for stakeholders.

AvMA was originally established in 1982 as Action for the Victims of Medical Accidents, following public reaction to the television play “Minor Complications”, and has gone on to be the leading campaign organisation and voice for patients on patient safety and justice matters. 

The Dynamics365-based Subscribe360 product will support AvMA’s vision of reducing their manual processing and move to a more responsive customer-centric model. It will enable a single, and secure, view of its clients, members and cases whilst also supporting  interoperability between other major back office systems.

Subscribe360 will offer easy access for AvMA staff with all client information available in one place rather than multiple applications. Improved business process automation, alongside integration into Office 365 and SharePoint, will boost communication across the organisation and allow users to be more proactive for clients.  

Peter Walsh, CEO at AvMA said: “As the only UK patients’ charity specialising in patient safety, the help and support we provide directly to individuals is at the heart of what we do. Throughout the requirements gathering and specification stage, C2 had a very clear understanding of our mission and Subscribe360 is flexible enough to  improve our customer journey and simplify processes for all our staff.”

Finlay Carmichael, Managing Director at C2 Software added: “Subscribe360 is the result of having implementing Dynamics365 throughout the Membership and Charity sector and focusses on engagement through class leading, and cost effective, Microsoft Cloud technologies. We’re pleased to partner with AvMA on this digital transformation programme to help deliver improved and automated business processes and support their campaign for patient safety and justice.”
C2 Software Ltd was established in 1997 with Subscribe360 now supporting over 450,000 members and securely managing £77m of subscriptions, donations and payments every year.

Notes to editors

For more information, please contact:

Shaun Reinson

Tel: 01382 723040

Email: shaun.reinson@c2software.com

Visit the newsroom of: C2