Press Release: March 22, 2021

LOUISVILLE, Ky. (March 15, 2021) -- The first company of its kind, Louisville, Ky.-based AutoBio gives users the power to share the story of their car right on their vehicle. With just a simple scan of a smartphone, an entire AutoBio Profile of photos, specs, history and more can be seen, all existing within an integrated digital platform built by car devotees, for anyone who loves the sight, specs and story of a car. Customers can now order an AutoBio Tag to capture their own story, share and interact with other members on the platform, browse stories and learn storytelling tips from experts. 

The AutoBig Tag is a removable window cling equipped with QR & NFC technology created by industry-leading companies MPI Label Systems and Avery Dennison (previously SMARTRAC). The technology, unlike anything created before, acts as the key to unlocking the vehicle’s story. Simply scan the Tag’s QR code with your smartphone camera, or hover your smartphone above it to read the NFC chip and the AutoBio profile of the car appears. The stories are served to your smartphone with no app download required. Tag owners can update and refine their stories anytime, including photos, specs, history and more. And users who scan a vehicle can save it to their own collection to share or view anytime.

AutoBio is completely touch-free, and the vehicle applications are limitless, from private collections and museums, to car clubs and concours. AutoBio has already formed an alliance with LeMay - America’s Car Museum, enriching its exhibits and allowing guests to see the deeper history behind each vehicle they scan.

“Every car has a story and we wanted to bring enthusiasts a new, engaging way to capture and share them. AutoBio lets collectors of every type share insights, notable details and the adventures of ownership with a cool new tech product that opens the door to an ever-growing community of car enthusiasts worldwide,” said Paul Rooprai, Founder of AutoBio. “Not only did we make a product that is super fun to use, we created a first of its kind social community that connects enthusiasts through the vehicles they admire and drive. It’s true that every car has a story - and now we’re giving them a voice.”

From classics, to muscle cars, to Low Riders and everything in between, AutoBio is accessible for everyone. Now available to order, AutoBio’s launch price includes a lifetime membership for just $49. 

For more information, visit: https://www.autobiotags.com/

About AutoBio, LLC
AutoBio™ is a Louisville, Ky.-based company dedicated to using creative technological solutions to become the global leader in digital automotive storytelling. AutoBio is the only on-vehicle platform of its kind with an access point to tell your vehicle’s story—anytime, anywhere. The technology and strategy behind their products serve one mission: to have an AutoBio Tag (design patent pending) on every car with a story, so that each one of the 150 million global car enthusiasts can tell it, tag it and share it. More information can be found online at https://www.autobiotags.com/.


Notes to editors

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