Press Release: May 14, 2020
"AUDRIC" (French, "Old and wise ruler", German, "Noble ruler; Noble friend",)
AUDRIC is a SWISS MADE Watch Startup based in Singapore with assembly / factory in Neuchatel, Switzerland. At AUDRIC, we are committed to delivering high-quality and rugged watches with utilitarian features. Our ingenious designs, impeccable materials and attention to detail fortify our commitment to produce beautiful timepieces which creates unique value for our customers. All of our watches are SWISS MADE to ensure that they meet not only the highest standards, but also impart that luxurious feel to the customer.
AUDRIC is proud to launch its first Swiss Made watch on Kickstarter, a product which combines AUDRIC’s intricate design, coupled by meticulous and spirited characteristics, with a robust complication standing for technical innovation. The timepiece exhibits the brand’s most uncommon traits, introducing remarkable additional elements such as the renowned SW 200-1 movement. Our designers and engineers have worked tirelessly to perfect this watch. In designing, we wanted to keep the watch functional and easy to read.
The SeaBorne 500 is a great everyday timer that can be worn in any situation. It is built as robust as all forthcoming AUDRIC watches but has an elegant twist to it. For the desk divers, the watch enthusiasts, the explorers and the office goers alike, the SeaBorne 500 is the perfect fit for people who appreciate the fine art of watchmaking and the beauty of intricate mechanics.
DIAL & HANDS
A classy and highly luminous dial was of great importance, with a sandwich construction and generous layers of Superluminova C3 on the lower layer and BGW9 filled indices. The textured dial is made with great amount of attention to detail. The dial features raised (applied) polished hour markers and printed AUDRIC Logo. The hands are Rhodium plated which gives that extra shine and durability for longer years. The lume on the dial, hands, and bezel is a heavy dose of BGW9 that glows a blue all night long. The watch is absolutely free from harmful coatings like nickel. Dial also has color indicated depth gauge for visual reference.
DIAL DEPTH GAUGE
Water absorbs different wavelengths of light to different degrees. The longest wavelengths, with the lowest energy, are absorbed first. Red is the first to be absorbed, followed by orange & yellow. The colors disappear underwater in the same order as they appear in the color spectrum. Even water at 5 ft depth will have a noticeable loss of red.
CRYSTAL AND BEZEL
A Double Domed Sapphire Crystal Glass for the extraordinary mechanical properties it exhibits rather than the Mineral Crystal Glass alternatives seen in most watches. Multiple layers of anti-reflective coating are added to the underside of the crystal in addition to the double dome, ensuring a high degree of clarity and minimal light distortion. The crystal is also treated underneath with 6 layers of anti-reflective coating allowing you to get a clear view of the dial at all times, both indoors and outdoors. The crystal is 4.5 mm thick in the center and tapers down to 4.3 mm at the sides. This enables water tight setup for the watch at all circumstances.
The bezel insert is made of sapphire, an extremely robust material that is higher scratch resistance, a “nearly indestructible” property, strength and superior longevity as opposed to the traditional ceramic, steel or aluminium alternatives. Despite the higher material costs, the choice was clear especially since we built the SeaBorne as a sport diver watch. The sapphire insert is engraved and filled with Swiss Super-LumiNova BGW9 pigment for excellent low/no light visibility.
The 60-minute bezel is unidirectional (120 clicks) as per ISO/DIN specification for diving safety i.e. it cannot accidentally bump down dive time.
CROWN, CASE & CASEBACK
The screwdown crown which is placed at the contemporary position of 3 o'clock is etched with the logo of the brand and filled with BGW9 lume for easy access at night. A helium escape value is housed at the 9 o'clock, is a feature found on some diving watches. It provides functionality for professional divers operating at great depths for prolonged periods of time or under saturation.
The Seaborne case is made of 316 L stainless steel which is also called as surgical steel. This is a high grade, metallurgically strong steel that has a greater resistant to corrosives – both of industrial and biological origin. Due to its effectiveness in high-stress situations, more specifically in contexts that present remarkable levels of acidity, it is also highly appreciated in marine environments. The Diver is created from a blend of angular aerodynamic surfaces and exceptional components. This makes the AUDRIC SeaBorne 500 an elegant yet competent diver's gear.
The Case-back of the AUDRIC Seaborne 500 has an engraving of a Sea Turtle which symbolizes strength, endurance and agility. Throughout history, many cultures adopted Sea Turtles as symbols for many different themes as well. Because of their long lifespan, sea turtles often symbolize patience, wisdom, endurance, and good luck. ... A turtle's shell is strong enough to carry the weight of the continent on its back, and with it their actual home. There is also a serial number engraved on each case back to make it unique. "000/000"
The bracelet is 22mm at the lug and 20mm at the adjustable ratchet buckle. The buckle is milled out and with 3 micro-adjust positions. The lug holes are screwed with high grade screw bars for easy removal of the bracelet. Solid endlinks for that extra toughness and balance. Satin Brushed and Polished links give an excellent aesthetic feel for this watch.The SeaBorne will ship in a black luxury box with warranty card, and extra spring bars. The AUDRIC logo is engraved on the buckle
SS 316 L case: 43 mm * 51 mm.
Thickness: 15.4 mm including the crystal.
Crystal: 4.5 mm.
Lug width: 22 mm.
120 clicks unidirectional sapphire bezel filled with BGW9.
Domed sapphire crystal with 5 layers of anti-reflective coating.
Screwed case back with watch specs.
Screw down crown with logo etched. Logo filled with white luminous ( BGW9 ).
50 ATM W R.
Helium Escape Valve @ 9H.
Sunburst pattern Sandwich Dial (minute markers in C3 Lume) with Matt background and Applied indexes Rhodium plated (filled with white luminous BGW9 ).
Rhodium plated hour, minute and seconds hands filled with white luminous (BGW9).
SS 316 L bracelet with diver buckle and extender. Solid end links on the fitted bracelet with screws in the links for easy sizing. 22 mm at the lugs and 20 mm at the buckle.
SW 200- 1 Incabloc and Elabore Execution.
Adjusted to 5 positions.
Kickstarter launch on June 2nd , 2020. Production of the watch will start in July, 2020 post successful funding on the platform. Pre-Order price starting from 600 USD and the final retail price is 1000 USD.
For more details: [email protected]
Pls visit www.audricwatches.com for subscribing our launch notification mail.