Press Release: July 09, 2018
Steigenberger ALDAU Resort - a member of Sami Saad Holding - the hotel division headed by Mr. Lars Geweyer CEO of hotels division, recently appointed Mrs. Simone Höch as General Manager of the new property opening this November “Steigenberger Pure Lifestyle”.
Steigenberger Pure Lifestyle is the latest 5-star hotel by ALDAU Development, a new trendy dimension in luxury and an epicure excellence. The hotel is an all-white, all-suites, all-adults boutique hotel located at the Red Sea.
Simone Höch, a Swiss national and an international experienced hôtelière is joining ALDAU bringing over 20 years of experience at various international chains; 15 of those years have been in Egypt. Her recent assignment has been the General Manager of the Mövenpick Resort El Quseir, in the Red Sea, Egypt.
Simone is a graduate of the Business Management School Aarau and the Higher Institute of Hotel Management Luzern in Switzerland and takes superior hospitality to her heart. Bringing leadership experience, extensive communications and training skills plus a strong dedication to quality of service to her new role at Steigenberger Pure Lifestyle.
During her career as General Manager, Simone was responsible for the overseeing and management of several properties, including high-profile hotel projects and was at the helm during the successful launching of their operations.
About ALDAU Development:
ALDAU Development is a hotel, real estate and retail developer located in Egypt. The hotels division are considered a shining example of the Group’s success. ALDAU Development has a track record of establishing the best in class resorts, hotels and conference centers. At present, ALDAU Development owns and manages two existing Steigenberger ALDAU Hotels in Hurghada, In addition to “Steigenberger Pure Lifestyle” expected to open November 2018, an International Conference Centre and a Shopping promenade. Bringing hospitality excellence into real estate, ALDAU Development launched two real estate projects in Hurghada; ALDAU Heights and ALDAU Strand, the newest premium residential communities on the Red Sea Riviera. Based on its past success in hotels, the company has positioned itself to create the best in class residential and shopping destination in Hurghada.
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