Home AI Sport and Southampton F.C. Announce Official Partnership

AI Sport and Southampton F.C. Announce Official Partnership

Press Release: November 04, 2020

AI Sport and Southampton Football Club today announced an Official Partnership, bringing together two established brands in football. AI Sport will become an Official Partner of Southampton Football Club for the season of 2020/2021.

"We are excited to team up with Southampton Football Club, one of the oldest and most loved football clubs in the UK. Our new partnership with Southampton Football Club clearly underlines our positioning in football analytics and will help us to further strengthen our presence in key markets around the world. We look forward to collaborating and developing our technology with such an established football club and to bring our latest AI Technology and features to its fans."

Max Wong, AI Sport Technology CEO


Southampton Football Club is an English Premier League football club based in Southampton, Hampshire, England. The Club was established in 1885, and has been nicknamed "The Saints" due to its history as a church football team, being founded as St. Mary's Church of England Young Men's Association. The Saints famously won the prestigious English FA Cup in 1976, beating Manchester United 1-0 in one of the greatest ever FA Cup upsets in history as they were a second division team at that time. The Saints have continued to thrive in the Premier League to this day, having completed over 20 seasons in the Premier League and accumulating close to 1,000 points.

"We are delighted to be partnering with AI Sport as they launch their innovative new platform, bringing their cutting-edge use of AI Technology and data analytics to sports fans worldwide."

David Thomas, Southampton Football Club CCO


Combining artificial intelligence technology and big data analytics, AI Sport Technology amplifies the intelligence of sports data machine learning, enabling significantly more accurate forecasts, assessments, decisions, evaluations, and insights. Using AI algorithms modelled on the biological principle of big data sports set online and via social networks, our award-winning platform empowers business teams to quickly converge on optimized solutions by maximize their combined wisdom and our AI analytics. AI Sport offers world-class artificial intelligence and machine learning solutions to institutions, individuals and their advisors around the globe.

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