Home A Decade Of Models Directing Fashion Trends

A Decade Of Models Directing Fashion Trends

Press Release: December 16, 2009

From Hip Hop trends to 80s revivals, the noughties have been a decade of diversity when it comes to fashion. Through the last ten years fashion has been inspired by looks from every decade since the 1930s and there have certainly been some highs and lows.
Before we dive headlong into the next decade, lets take a brief look back at some of the key trends and popular fashions that weve loved and hated since 2000.

The fitted (velour) tracksuit

Once a staple for fans of urban music, this style, which was popularised by artists such as Jennifer Lopez, soon became known as Chavvy and seems to have lost its appeal.

Ugg Boots

Uggs were first designed in Australia for surfers wanting something warm to put on their feet when they emerged from the waves, so they were never meant to be the winter boots they seemed to become during their reign as king of comfy, warm footwear. Uggs have been worn since the early 2000s and finally appear to be losing popularity after a gradual decline in the last two or three years.

Underwear on show

Sagging or Low-riding was a surprisingly popular look for guys for the majority of the 2000s. This was the practice of wearing jeans or trousers so low that underwear was often clearly visible (think skaters). The female equivalent came later, when there was a spell of some celebrities being spotted with their thong on show above hipster style jeans. Again, this trend appears to have taken a nosedive in popularity. However, apparently showing your underwear still has its place in high street fashion. It is not frowned upon as 2009 draws to a close to have a little bra on display, as highlighted by Good Mornings Lorraine Kelly recently, which would once have been an undoubted fashion faux pas!

Geek Chic

This trend began in 2004 and has been popular with both males and females ever since. Fans of Geek Chic style can be recognised by their thick-rimmed (occasionally taped) designer glasses and t-shirts often displaying computer programming jokes.


These controversial brightly coloured plastic clogs enjoyed a popularity boom in 2006. They may be the ultimate Marmite fashion item for 2000s, provoking a real love or hate reaction. Recently they have inspired a hostile Facebook group with over 1.4 million members devoted to eliminating them, whilst interestingly the shoes were ranked number one casual brand in a study by the NPD market research group in 2008.

Leggings and skinny jeans

This look replaced the boot cut style of the 1990s and early 2000s in around 2004 and has endured right up to 2010 with the addition of the distressed skinny jean. The two items have even been combined during 2009 to create Jeggings: denim leggings that have become a key item this season for young, high-street fashion.


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