Press Release: July 14, 2020
Are you a beginner entrepreneur, you have a great idea for a business, but you lack the technical knowledge to implement and develop a product? We know from experience that the beginnings are always the hardest. However, read some of our tips that will help you choose the right path and finally establish cooperation with the programmer. Get Ready!
Surely you assume that your product has great functionalities and solves the existing problem of users in one go, e.g. garbage collection, taxi order or appointment with a doctor? Are you sure?
Before you go a step further in developing your application, make sure your customers think the same.
A good startup can solve the existing problem in a completely new approach and surprise users. The idea for such a business stems directly from the needs of customers, never the other way around. To solve the problem of handing over the keys and 24h reception, we used the knowledge that the client accumulated by managing apartments for rent in various locations. It was he who first showed us the inconvenience that owners and managers of apartment hotels have to deal with on a daily basis.
Try to contact potential customers and ask about:
If you are just thinking about your personal app, then you need to find a team that provides mobile app development services for startups.
If you still think that you are not sufficiently efficient and technologically advanced to draw the layout of your application, show the user path, plan all buttons and functionalities, unfortunately, but you are wrong. The mockup doesn't have to be an encoded version of your product and really shouldn't be. There are many free online tools on the market to help you plan your structure.
What is a mockup? The mockup is simply a visual reflection of what the product is. Explaining to potential investors, programmers what the application actually does for the user, what it concerns, how it will be possible to navigate through it. You can do it by hand by sketching individual layouts and UX on cards, but we encourage you to use free tools that will do it perfectly with your help!
Below are a few online tools that will allow you to create a finished product mock-up:
Moqups - https://moqups.com/
Mockingbird - https://gomockingbird.com
Gliffy - https://www.gliffy.com/
Invision - https://www.invisionapp.com/
Once you have collected feedback about your application, tested earlier by the first users, it's time for activities related to launching the first sale. Yes - do not wait for the product to come out of the MVP (Minimum Viable Product) phase, start selling it, and in the meantime made the product. This is the nature of startups.
An advance sale is another chance to confirm whether your product will work on the market. Thanks to good sales, it's easier to convince investors to invest in a startup, find a technological business partner and more clients.
How can you help pre-sell your application?
Bet on content marketing and start writing about your application and solution and actively promote social media posts. In this way, you will start to gather a group of recipients to whom you will transfer the most necessary knowledge, dispel their doubts, and build awareness of the brand's existence on the market. Remember that at the beginning, without a strong brand, nobody knows about you and your solution.
Talk. Especially on forums and social media channels that you manage. Talk about your vision, share your experiences and build emotions around the product. Users like brands with passion and engaged in communication with them.
You can run a discount program for some time, for the first downloads or purchases in your store, but do not make your sales strategy. One-time promotion is everything. You are building a market product with a specific price strategy. It is better to prepare a simple and low-cost promotional campaign. You can use an easy-to-use landing page generator - (use tools such as: https://unbounce.com/landing-page-templates/) with a simple form that allows you to collect data from users and provide a demo version of the product to testing.
You collect excellent reviews, because the basic version of your product has been well received and approved? Great. Therefore, it is time for you to develop your product programmatically and further. Searching for a technological business partner is not easy enough, but we will help you make the right choice. A few comments from us regarding this business stage.
Statistically speaking, startups consisting of the founder and programmer have definitely greater chances for development and success. Building and developing your application's software is something that you can't do for yourself. It is good to have a person in your team whom you entrust these duties to, and you, for example, will deal with sales and marketing.
Who can be your CTO? It can be your friend, acquaintance who after hours wants to develop this product with you. Take a look around and make an offer of cooperation only to the best.
When MVP starts selling well in pre-sales, in most cases, at this stage, you need the support of a specialized development team (front-end and back-end developers, testers, graphic designers, PMs).
At this stage, you should consider hiring an external programming company, which, thanks to your experience and specialization in specific technologies, will support you in further work related to the development of the application.
Try to connect with an experienced development company specializing in services for startups in the field of web application development. Cooperation with software house will provide you with comprehensive service in the following areas: starting from business analysis, consulting, designing and creating architecture, prototypes, UX / UI, front-end, back-end, testing, and after-implementation care, monitoring and profitable development startup. It's a really comfortable solution.
There is nothing worse than being an entrepreneur, standing still and not developing your own competences. If you want to increase the market value of your application, be an example for the people you will hire and manage, every day you should learn something new, related to business management, technology, sales, HR and marketing.
Take part in conferences and trade fairs related to new technologies and startups. Follow the industry, read, subscribe to industry magazines. Improve your sales techniques, public speaking and offer presentation. Preview companies that are similar to yours and have been successful. Inspire your colleagues, be an example to them. Do not forget that as a person who does not have deep and extensive technological knowledge, you still need to develop your other skills needed for product development, sales and organization.
Certainly running a startup is a real challenge, especially when you are just at the beginning of the road and you do not have extensive technological or organizational knowledge. However, if you are serious about your business, you will definitely be open to our tips. Good luck!
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