Press Release: December 17, 2009

25% of women only wear one tenth of all the clothes they own, a new study by www.MyCelebrityFashion.co.uk of 1,623 women aged 18-30 has shown.

Almost all of the respondents claimed to have something in their wardrobe that they hadn't even taken the label off of and 79% have bought something in the past that they knew they would never wear.

Of the women who wore less than half of their wardrobe, the main reason was habit, with 53% admitting that they were stuck in a rut when it came to being adventurous with their style.

84% confessed to keeping hold of clothes that were too small for them, in the hope that they could wear them again one day and 46% said that they had something in their wardrobe that was 10 years old, that they thought might come back into fashion one day.

MyCelebrityFashion also found that only 8% of the women who took part in the research claimed to wear all the clothes they owned, but 3 in 5 said they had duplicate items in their wardrobe, such as two pairs of the same jeans. 67% quite fancy the idea of a capsule wardrobe, an idea which has been made more popular by Gok Wan, which involves owning around 20 key pieces which can be mixed and matched to make up multiple outfits and looks.

1 in 3 women, 33%, said they were unhappy with their style, whilst more than half said it was primarily their financial situation that prevented them from getting the look they wanted.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk, commented on these findings;

"I think this new study proves that although plenty of women have shopped all of their lives, they still feel they have nothing to wear. It's really surprising that so many women wear so little of the clothes they actually own .The idea of a capsule wardrobe is becoming a more popular concept, but I think it will be a long time before the majority of females narrow their wardrobe down to just 20 staple items.

He continued, "It seems a good clear out is in order for many! As for those who feel they can't have the style they want due to cost, more need to realise that celebrity style can be theirs for a fraction of the price that the stars pay. High street retailers have a lot to offer."

LINK http://www.mycelebrityfashion.co.uk


For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or shannon@10yetis.co.uk


MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinsons www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

Notes to editors

For more information, please contact:

Shannon HaighShannon Haigh

Tel: 01452 34821101452 348211

Email: shannon@10yetis.co.ukshannon@10yetis.co.uk

Visit the newsroom of: PR Fire