PREFERRED HOTELS & RESORTS LAUNCHES FIRST-EVER GLOBAL COMPETITION

Press Release : March 23, 2016
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PREFERRED HOTELS & RESORTS LAUNCHES FIRST-EVER GLOBAL COMPETITION

iPrefer Hotel Rewards Giveaway invites both new and existing loyalty programme members
to win big towards their next hotel adventure

Preferred Hotels & Resorts, the world’s largest independent hotel brand, launches its first-ever global competition, the iPrefer Hotel Rewards Giveaway, which is open for entries until 8 April, 2016 at www.PreferredHotels.com/iPreferHotelSweeps. Timed to coincide with the introduction of new programme benefits and an instant bonus points booking promotion, the four-week interactive competition will reward five winners with prizes ranging from *US$500 to *US$2,000. These cash-value prizes can be used towards future hotel experiences of their choice, at any time, at more than 600 participating properties.

How It Works
From now until 8 April 2016, travel enthusiasts are encouraged to visit www.PreferredHotels.com/iPreferHotelSweeps to vote for which type of hotel experience they would most like to splurge on, using their loyalty points. Travel themes range from adventure to beach travel, couples to solo travel. Zip lining through the rainforest or sun-worshipping on the beach? A family city break or a beachfront dinner for two? Participants choose how they would want to be rewarded for their loyalty to iPrefer.

Each week, hopefuls can cast a vote to enter a weekly draw that will award one member 250,000 points (US$500 Reward Certificate). One entry per participant per week will be allowed towards the four weekly prizes, and consumers can also share their entry on social media (Facebook and Twitter) for a better chance at winning. All participants who enter at least once will be automatically entered into the grand final prize draw of one million points (equivalent to US$2,000 in Reward Certificates), which will be announced in the week beginning Monday, 11 April 2016.

Participants must be iPrefer members to be eligible to win. This promotion is available to residents of the United Kingdom and Republic of Ireland.

Win Experiences
With the programme’s portfolio of more than 600 distinctive properties worldwide, all iPrefer members have access to infinite authentic travel experiences, all while enjoying the benefits of a points-based loyalty programme. From a snow excursion in the Swiss Alps at The Alpina Gstaad or a cultural discovery at The Imperial New Delhi. An idyllic beach getaway at NIZUC in Cancun or a luxury business travel retreat at XV Beacon in Boston – iPrefer is the go-to loyalty programme experience for discerning travellers.

iPrefer in 2016
The iPrefer programme has been revised and enriched for 2016, offering even more instant benefits to all members. With a simplified structure featuring two tiers – Insider and Elite – members now earn 10 points per *US$1 spent on eligible bookings, which can be exchanged for cash-value Reward Certificates redeemable towards free nights and other on-property experiences such as dining and spa treatments at participating hotels, as well as other benefits like priority early check-in/late check-out and complimentary internet. New benefits introduced to the programme this year include an upgrade (subject to availability) for members at both tiers and 50% bonus points earning for Elite members with every eligible booking.

To celebrate these new benefits, iPrefer has launched a special promotion that gives all iPrefer members 12,500 bonus points (US$25 Reward Certificate) for every stay booked via www.iPrefer.com now until 31 May, 2016.

For more information on iPrefer and the 2016 programme changes, please visit www.iPrefer.com. For additional information on Preferred Hotels & Resorts, please visit www.PreferredHotels.com.

* Prizes are in USD; GBP value will be calculated against the current exchange rate

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About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme. The iPrefer™ guest loyalty programme, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travellers seeking a unique experience. For more information, visit PreferredHotels.com.

Notes to editors

For more information please contact:
Tel: email: Visit the newsroom of: Terri McCollin