It has never been more important to follow the government advice and take the extreme measures necessary to avoid the spread of COVID-19. Leading exhibition stand contractors, Quadrant2Design, have a novel solution to help businesses with their B2B marketing whilst following social distancing measures.
Quadrant2Design are a full-service exhibition stand contractor who designs, manufacture and build exhibition stands in their Poole-based design studio and factory. At the beginning of March, exhibitions were ground to a halt. Government restrictions and social distancing were enforced to combat the spread of COVID-19, calling for a ban on mass gatherings. The events industry had to revaluate how it operates. Hosting an event without a live audience leaves only one option. You have to take it online.
Virtual trade shows first entered the scene in 2014. Since then Quadrant2Design have seen plenty of digital events. It isn’t just trade shows – the team were invited to The Sustainable Event Awards, an online award ceremony. They found that these digital events were often done on a large scale, by huge global tech companies with an unlimited budget. This is something that local SME’s and start-ups couldn’t afford in the wake of the current pandemic. And they wanted a solution.
Quadrant2Design have been using their design studio, showroom and factory as a digital live-stream studio. Their clients have been able to bring their postponed events to life. This could be anything from a product display, sales pitch, infomercial and live Q&A. There is no reason your marketing efforts need to come to a standstill. Alan Jenkins, Managing Director of Quadrant2Design, believes that “now more than ever we need to support each other and put on a united front.”
By following the government guidelines and sticking to social distancing policy, Quadrant2Design have been able to provide a safe working environment for their staff and clients. Allowing their space to become the stage for digital exhibitions is just one of the things that Quadrant2Design are doing to help businesses stay afloat during these uncertain times.
To talk to the team about your upcoming shows, or start putting plans in place for exhibitions taking place later in the year, email the design team at email@example.com or call them on 01202 723 500.