The campaign has been launched to involve all cycling enthusiasts: during the 103rd edition of Giro d’Italia new gamification mechanisms will be integrated to attract fans and make them the protagonists of Corsa Rosa, thanks to Fanize by IQUII
Rome, 19th February — Fanize, the engagement and loyalty platform designed by IQUII which provides a in-depth profiling of the users thanks to quizzes, game and engagement mechanisms, has been developed in three languages, Italian, English and Spanish, to attract the Corsa Rosa enthusiasts coming from all around the world. New game mechanics have been developed for the cycling enthusiasts with the initiative “Play and win with Giro d’Italia”, available from the 4th February until the 31st of May 2020:
Fans can win prizes and unique experiences thanks to these activities: for example the Maglia Rosa signed by the winner of Giro d’Italia 2020, digital meet & greet with the champion and 5 entries for the hospitality during the last stage in Milan scheduled on Sunday the 31st May 2020.
This is the link for playing: game.giroditalia.it
“Giro d’Italia is one of the most captivating experience for cycling enthusiasts and its real strength is the return of a growing attention for cycling world in the digital era. The ability to detect fans habits, their new ways to communicate and the direct involvement with the events have strengthened the partnership between IQUII and RCS thanks to the integration of the platform Fanize — says Fabio Lalli, CEO of IQUII — our goal is to improve the users’ engagement rate by offering them a new game experience which will give them the chance to win prizes and unique moments with the protagonists of Giro d’Italia.
Which is our strategy? — continues Fabio Lalli — we emotionally engage and drive fans through a digital experience inside the platform which gives value to the acquiring data that will be used ethically for the next activities purposes empowering the value of bike economy. We also turn the structure of fans’ micro-services into a universe extremely connected which grant them an omnichannel and customize experience”.