Papa Dont Preach – Because 85% Of People Won't Try To Impress Their Partner's Father.

The tradition of asking a father for his daughters hand in marriage could soon be a thing of the past. Free online dating site Smooch.com asked over 13,000 members who they felt it was most important to impress in a new relationship; only 15% of them thought that it was important to impress their partners father. Nevertheless, men (17%) were more likely than women (13%) to try and impress their partners father.

The majority of respondents (34%) believed that in a new relationship it was the children who held the key to a success in love. Interestingly, 39% of women would try to impress their partners children compared to only 29% of men. Arguably, this could be a direct result of their own maternal instincts, or possibly the fear of playing the role of the wicked step-mother.

With children at the top, and fathers at the bottom of the pecking order, the number of people targeting their partners mother and friends was relatively equal. Impressing your partners friends was the second highest choice with 26% of responses, closely followed by 25% who opted to impress the matriarch.

Interestingly, there was very little difference in male responses between each category, 29% said children, 27% said mother and 27% said friends, whilst 17% said father. In contrast, womens responses were far less uniform, 39% said children, 24% said mother, 24% said friends and 13% said father. This may indicate that men are less likely to see the need to impress those around their partner, whilst women are more inclined to seek approval and acceptance from those closest to their partner.

Outside of gender, age also affected members responses. Those aged 18-24 were the most likely to appeal to their partners mother (16%) or father (7%). Friends were most likely to be targeted by members aged 25-30. Whilst children were the dominant focus for those aged 51-60. Arguably, the older the partner, the more likely they are to have children and the less likely they are to having living parents, thus older members sought the approval of their partners children more than that of their parents; the reverse is also likely to be true.

Additional information:
Smooch surveys are extremely detailed, incorporating information about its respondents as detailed as facial hair and weight, allowing us to unearth the following strange facts.

Those who said they did not like children were most likely to try and impress their partners friends (36%).
Only a fifth of those who wanted children would try to impress their partners children.
Teetotal members were most likely to appease their partners children (36%) whilst regular drinkers thought it was more important to impress the friends (32%)
Libras are the most likely to attach themselves to their partners mother, while fathers are the target of Scorpios. Virgos were the most likely to seek approval from their partners friends, and children are the object of a Capricorns attention.
Media Contact:
Lee Martin
PR Manager
www.smooch.com
Email: lee@smooch.com
Tel: 020 8988 6793

Research:
Smooch.com polled 13,627 members over a three day period. Members responses remain anonymous, however, detailed statistics such as age, height, weight, build, attractiveness, hair colour, hair style, facial hair, drinking and smoking habits, education, salary and even star sign are readily available on request.

About Smooch:
Established in 2007, Smooch.com is the UKs fastest growing dating website. It has all the features of expensive dating sites but is completely free to join and to contact all members. It has 450,000 active members with around 1500 new members joining every day. Smooch.com was featured in the Times Business supplement and in The Economist in 2009.

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