Optimind Digital is ramping up its SEO team. Each member of the team is undergoing training in preparation for the Google AdWords Certification. AdWords is Google’s marketing platform. AdWords is essential to any company that offers PPC (pay-per-click) services and Optimind Digital is not an exemption. It offers PPC management as part of our suite of digital marketing services.
Google’s certification program helps digital marketers in improving their AdWords efficiency. Upon passing the required exams, Optimind Digital will be escalated to the Google Partner status. The company and the SEO team, in particular, will receive a certificate that displays our AdWords proficiency. The program is recognized globally thereby giving the company an edge over our competitors.
More specifically, the exam will cover the best practices that Google itself recommends. Google maintains that you need to “implement the recommended best practices in your client accounts to demonstrate that you’re maximizing their AdWords performance.” The implementation of these best practices requires a new set of skills and knowledge particularly those that are directly related to managing PPC campaigns.
A Google certification is definitely a plus since we are a company that brands itself as a PPC specialist. Such a credential will solidify our value proposition to maximize our clients’ RODI (return on digital investment). It’s Google vouch for Optimind Digital credibility to manage PPC campaigns successfully without missing out on your marketing budget.
On top of this, with a certification under our belt, we can further maximize the performance of our clients’ SEO campaigns in general. Not just the ad spend, but also understanding the relationship between quality and cost more in-depth. In this way also, we can easily determine which goals are not working or no longer working for a particular client, recommending new goals in the process.
Thus, any and all benefits that Optimind Digital and its team may reap from the Google certification program are trickled down to the clients. After all, the company only acts as a steward, guiding you – our clients – on the right direction, PPC-wise.