Online retail sales in Poland expanding rapidly, says report

Press Release : September 01, 2018
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“Poland B2C E-Commerce Market 2018,” a new publication from Hamburg-based market research company tells of the recent rapid expansion of online retail sales in Poland, with details of sales figures, projections, and trends.

Recent double-digit growth projected to continue
Online sales of products and services to consumers in Poland have experienced double digit growth for the past few years, with projections for continued strong growth, according to the report. The nation’s Internet penetration and the percentage of the connected population making online purchases remain below European averages, suggesting further growth potential.

M-Commerce contributes to online sales growth
Shopping via mobile device helps the online shopping growth, as over half of Internet shoppers use a smartphone to make purchases, with surveys cited in the report indicating expectation of further growth in mobile spending. Nevertheless, Poland’s merchants have not yet optimized the mobile purchase experience, such that that many mobile users see the completion of forms on a small screen as a barrier to M-Commerce.

Wealth of E-Commerce data in report
The publication on Poland includes a wealth of detail about online retail commerce, such as that clothing is the most purchased product category, that fast transfer services such as PayU and Przelewy24 are the preferred payment method, and that the current top shopping destinations are and, among many other data in the report.

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Press Contact: GmbH & Co. KG
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Phone: +49 (0)40 – 39 90 68 50
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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world’s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.

Notes to editors

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