Online retailing has managed to comfortably weather recent storms, including the economic downturn and Royal Mail strikes, meaning it can expect a good Christmas, according to one expert. Retailers across the country may be increasingly looking to improve their search engine optimisation in order to boost the chances of people picking their website to buy Christmas gifts, with the sector set to enjoy its most successful festive season to date.
"Online shopping is proving remarkably resilient through the recession and during the recent Royal Mail strikes as well," said David J Smith, director of operations at the Interactive Media in Retail Group. If Mr Smith is correct, search engine marketing will be crucial to businesses looking to cash in on spending during the festive season, because more people will be searching online for gifts for family and friends. According to recent figures from digital market measuring service comScore, Friday November 27th was the second heaviest online spending day to date in the US this year.
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