Brand new ‘Mummy and Me’ fashion website Next of Kin Apparel has launched. Created by first time Mum, Abigail Swan, the new fashion retail site has a very personal feel as she models many of the outfits herself, along with her 17 month old daughter, Sophia. She believes it is important to showcase the outfits on real people and hopes to feature future customers on her website and social media accounts too, with their permission of course! Abi created the company after struggling to find matching outfits that were both fashionable and affordable and that is what she hopes to provide here. The recently popular trend of matching Mums and Daughters in the same outfits seems to be spreading to Dads and Sons too; Abi tells us she has already had multiple enquiries from both Mums and Dads who want to match their sons too! This appears to be the obvious next step for Next of Kin Apparel and who knows what else the future could hold?