New Survey Results Show One In Four People Do Not Understand CBD

Press Release : December 18, 2019
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Nearly one in four British people still associate hemp-derived CBD oil with illegal drug use, according to a new study. The statistics were revealed in a recent study by Serenity Box Co, which claims that millions of people curious about CBD may avoid trying it due to unsavoury stereotypes surrounding the little-understood plant compound.

The company’s CBD Explained survey found that 24.9% of 2000 respondents felt that the first thing they thought of when upon hearing the term “CBD”, “CBD Oil” and “Hemp” was “Marijuana and drug abuse” and “Weed leaves”.

Serenity Box Co Founder, Damien Brome explained that the survey laid bare a lack of dialogue between retailers and customers which would demystify CBD and its benefits. “The UK CBD market is growing but that rate of growth is being stifled because the average British shopper has not been told why and how CBD benefits them. CBD retailers have a responsibility to not throw fashionable buzzwords around. Instead they should focus on showing customers how CBD products can be easily incorporated into their daily routines.”

The survey also found that people are unaware of the wide range of potential use for CBD in their everyday lives and the various formats in which it can be consumed. As a part of the research, almost every person quizzed did not realise that CBD had anti-inflammatory properties, making it a powerful tool when treating skin-related issues such as eczema and acne. Co Founder Michelle Da Silva said this statistic should be taken as proof of how far the CBD market has to go before it reaches maturity. “In reality, the UK has only recently been introduced to CBD. The journey to discover its full range of benefits has only just begun. The mission of Serenity Box Co is to make CBD easy; explaining the benefits of CBD to our subscribers and future customers is our priority.”

About Serenity Box Co

Serenity Box Co is the UK’s leading CBD subscription box service. We are transforming how people find and receive premium CBD products from around the world. We are on a mission to make CBD easy for everyone by enabling them to connect with, discover and enjoy CBD. Serenity Box co is headquartered in London.

For more information on our mission and services, visit serenityboxco.com or email press@serenityboxco.com

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