Mushroom-Powered Broths, Hot Drink Blends and a 10-Species Mushroom Master Blend Highlight a New Product Blitz
Carlsbad, Calif. (February 28, 2020) – The product development team at Om Mushroom Superfood has been working overtime to offer more choices for making organic, functional mushrooms part of your daily routine.
Whether you need a morning boost for their energy and cognitive function levels, a healthy snack alternative for mid-afternoon hunger pangs, or a delicious, de-stressing drink to end the day, Om has you covered, with mushroom-powered products grown in Om’s state-of-the-art Certified CGMP indoor farm.
While a new seasonal product or two is the norm for most companies, Om is bringing out ten this spring. It’s an audacious expansion for Om, a leader in the functional mushroom category, but for Om’s newly expanded management team, the aggressive commitment is part of the plan to support the company’s mission to make a positive difference in everyday health with the power of whole food mushrooms.
As CEO Jan Hall explains, Om’s product development prowess has much to do with the organization’s operational structure and creativity. “Our mushrooms are grown, dried, milled, packed and shipped right here at our HQ in Carlsbad,” says Hall. “On-site growth and production lets us experiment with new products and make variations very quickly. We saw an opportunity for customers to incorporate functional mushrooms into their routine at different times of day and created products to do that.”
Two nutrient-dense “Mighty” Broths – Veggie Miso Broth and Beef Bone Broth – each feature more than 2,000mg of organic superfood mushrooms, including Lion’s Mane, Reishi and Shiitake for cognitive support, everyday stress management and immune health. Beef Bone Broth contains 10g of protein per serving and Veggie Miso provides 7g, which makes them a perfect choice when you need a healthy snack.
Three new Hot Drink Blends – Matcha Latte, Coffee Latte and Hot Chocolate – offer familiar tastes boosted with the power of 2000mg of certified organic whole food functional mushrooms and botanical adaptogens. The Coffee Latte Blend, featuring Lion’s Mane, Cordyceps, Reishi and Chaga mushrooms helps to energize and support focus and clarity. Hot Chocolate and Matcha Latte Blends are designed for your daily “Unwind” rituals, with organic Turkey Tail, Chaga, Reishi and Lion’s Mane mushrooms to handle stress, boost immune function and improve gut health. – Mushroom Powered Coffee Latte Blend. A medium roast Arabica coffee latte that is both healthy and indulgent. Made with 2000mg of Certified Organic whole food mushrooms combined with the adaptogen herb, organic Astragalus, an energy tonic.
– Mushroom Powered Matcha Latte Blend. A smooth, naturally flavorful matcha latte made with 2000mg Certified Organic whole food mushrooms and real Japanese Matcha Green Tea. It’s packed with antioxidants to help defend against free radicals plus organic Tulsi to support balance and help manage occasional stress.
– Mushroom Powered Hot Chocolate Blend. A deliciously smooth hot chocolate made with 2000mg of Certified Organic whole food mushrooms and real Dutch Cocoa. It’s packed with flavonoids to help defend against free radicals and it contains Ashwagandha for centering and vibrant health.
Om’s unique Master Blend provides adaptogen super power with 10 species of certified organic mushrooms containing a full spectrum of bioactive compounds, plus proprietary Om organic whole food Reishi extract standardized to 35% beta glucan content. – 2000mg organic mushroom powder + 500mg Reishi extract + 500mg organic botanical extracts.
Functional mushrooms are among the hottest trends in the natural foods industry and with its new offerings, Om is positioned to continue driving consumer interest and category growth.