Statistics showed that sales increased by 0.5% in week 49 in comparison to 2008, but the final two weeks of the year saw a stark drop.
It is a puzzling result considering the fact that major mobile phone retailers reported record sales during the Christmas period.
An Orange spokesperson revealed: While footfall was down over the period due to the snow, it did not matter as Christmas started early for us thanks to a strong device portfolio and Christmas Gift Box.
Tesco also revealed that it had enjoyed a successful festive period, with the success of its iPhone packages already beginning to bear fruit. Phones 4U had also exceeded its own business targets for 2009 despite the sharp fall in sales towards the end of December. Trading director Scott Hooton said: Christmas was a successful trading period for Phones 4u, with positive sales numbers resulting in the business finishing 2009 ahead of targets.
The biggest fall of mobile phone sales came in week 51, the last full trading week of the year where the industry reported a fall of 6.4% in unit sales in comparison to 2008. Nevertheless, mobile manufacturers and carriers appear nonplussed by these latest figures, with many leading experts predicting a highly successful 2010 particularly for high-end smartphones.
A senior industry source merely blamed the latest fall in sales figures was due to many of the operators reaching the end of their annual budgets. While this remains to be seen, it is undeniable that mobile phones continue to sell like hot cakes across the globe.
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