The iPhone has been on the market for almost three years now and it shows no signs of weakening in demand despite the influx of smartphones across a broad range of manufacturers including HTC, Palm and Nokia.
Despite the fact that many rival smartphones offer greater practicality and connectivity than an iPhone, its stylish looks and general persona has ensured that it remains at the forefront of the UK market.
Numerous mobile phone carriers are now taking on the Apple iPhone in their stores, with Vodafone the fourth provider to follow suit after the end of O2’s exclusivity agreement back in 2007. Vodafone’s sales figures have been broken down into 50,000 pre-order units and 50,000 post-release units – underlining the hysteria that exists surrounding the device.
By contrast Orange enjoyed a successful first day of sales when they released the iPhone on their network back in November, with over 30,000 sold in the opening 24 hours.
The demands of the iPhone and smartphones in general has seen Vodafone push hard to improve its 3G network connectivity, with O2 struggling with coverage and speed problems to cater for its iPhone customers during its exclusivity agreement.
Apple are thought to have sold over 400,000 iPhone units across the United Kingdom in 2009 and no other smartphone can hold a candle to its continued desirability.
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