The majority of HMVs mobile games, to be powered by Orange, will also be available to other network users on handsets with Java-enabled phones. Consumers will have eventual access to a vast library of over 400 games, with new titles expected to be added week on week.
The kind of games that can be expected from this mobile gaming deal are the likes of Fifa Manager 10, Call of Duty Modern Warfare 2 and Tetris with such premium games costing users between £3 and £5.
The billing system is relatively straightforward for customers on both Orange and other mobile networks. Orange customers will be billed for their usage on monthly contracts and with pay-as-you-go credit, while customers on other networks will be allowed to use Pay For It software to purchase individual games.
A spokesman for HMV revealed the companys plans for the coming months: "HMVs strategy is to become an entertainment hub rather than just a high street retailer."
HMV has recently purchased a string of music venues across the United Kingdom, most notably the Hammersmith Apollo which remains an historic and much-used venue. Oranges liaison with HMV could see them branding these venues on a similar scale to that of O2.
Such exciting new mobile phone accessories can only be good for consumers as mobile phone carriers continue to battle for market supremacy.
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