Media Planning V/s Media Buying!
Media planning is like to plan or write the advertisement or creates a screenplay for a film while media buying is like who brings the advertisement to life. if a good media idea and poorly executed will definitely lose the viewers’ attention and might as well have been as bad media idea. Execution is the key when you want to convey your potential customers.
When you want to advertise your product or any service or a brand you need a brilliant media buying company that has lots of experience and has perceived an idiosyncratic methodology to get you the most media for your money. The media world is highly professional and it is ever-changing and expanding so they need to be creative and flexible to level the standards of the advertisement.
The Difference between Media Planning and Media Buying
Meanwhile all of the corrections like planning, buying and selling are all of unevenly equal and important. There are many theories that are only dedicated to the art and science of media buying and given less importance to the pages of Media selling. Customers perhaps give the highest importance on the cost-effectiveness of the buys sold on their behalf. Many media buying and planning companies lose customers on the basis of poor and bad media buying performance, but I don’t think I can ever think of an agency that lost an account because of the media reproduction model.
Possibly there are some researchers believe that media planning is more theoretical, more original, more research leaning, and provides better courage for the mind. But these expectations aren’t unavoidable. So, Media buying at its best requires improved negotiation services which could be a course in psychology. Buying also requires an understanding of the communications process that foes media planning. And media buyers need knowledge of the research recording how different media variables, such as commercials affect performance and advertising effectiveness.
It is a theoretical concept that many customers have their own opposite beliefs where media buying is more important than planning.
In the 21st century, media buyers are not just answerable for buying TRPS or constant clicks at the lowest possible price but must learn how to “buy communication, not TRPS, according to many experts.
In today’s Marketing Era Every person in the marketing field needs excellent business communication to develop a good understanding of the convergence of media planning and buying and selling as well.