MDC (http://www.mdcmusic.co.uk) was founded in 1974 (and was known then as the Music Discount Centre or simply MDC). It is now the UKs leading independent specialist classical music retailer and pioneered the discounting of recorded music, initially on LP, and subsequently on cassette and then CD. MDC put specialist classical music shops on the high street. Since 2005 MDC music and movies has positioned itself where music is played live in London with its flagship store at the Royal Festival Hall and its Opera shop in St Martins Lane next door to the ENO.
MDCs online strategy is to capitalise on its relationships with key venues, labels and artists, promoting relevant recordings at competitive prices. Its 30 years experience gives it an unparalleled insight into classical music. Classical CDs are still a priority, but it has also established a highly respected range of World Cinema DVDs, considered to be the best in London, at its Royal Festival Hall shop, and a great selection of World and Jazz music reflecting the artists performing at the Royal Festival Hall.
Alan Goulden, Director of MDC, said: We knew that success online means much more than simply having an online shop. We knew Screen Pages could deliver on the fundamentals because of its track record, but we also liked the business-oriented, consultative, hand-holding culture of its team.
Roger Willcocks, director of Screen Pages (http://www.screenpages.com), said: MDC has a reputation and hallmark second to none in the classical music world. Its a privilege to be working with MDC on exploiting the online opportunity and watching its sales increase on the internet.