Mapp title sponsor of Inbox Expo London Live, UK’s largest dedicated email marketing conference
Inbox Expo is Coming to London March 18-19 thanks to the support of the title sponsor Mapp Digital.
The inaugural email industry event brings 48 industry leaders together to discuss the latest email marketing trends and topics at the Science Gallery London.
FEBRUARY 25, 2020 (LONDON) – The inaugural Inbox Expo the definitive London event for the email marketing industry is to be held March 18-19 in the shadow of London’s Shard. The conference, hosted by email industry company emailexpert, features two days of keynote addresses, workshops, roundtable discussions and sessions on topics of interest to B2C and B2B email marketers.
Inbox Expo 2020 theme is accessibility in email and the event is a celebration of diversity in tech. Ricardas Montvila, Senior Director, Global Strategy, Mapp Digital, who will open the inaugural conference said “I think that is a brave and right thing to do, and one that will make for a very memorable event. It’s also exciting that we’ll be at the Science Gallery at the same time as the Genders: Shaking and Breaking the Binary event.”
“We are really proud of the diversity we have, speakers and content. We have speakers arriving from India, Russia, North America and across Europe” said Nailya Mukhamedzhanova, GM at emailexpert.
The extensive speaker line-up includes representatives from industry companies such as Beyond the Envelope, Holistic Email Marketing, eFocus Marketing, Osano, Let’sTalk Strategy and brands including The RAC, Framer, Mightier and The AA.
“It’s long overdue for an email conference of this magnitude to be held in London, and the whole of Europe for that matter! It’s a great idea and it’s already generating a lot of talk around the world of email marketing,” said Christopher Marriott, President & Founder, Email Connect LLC.
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalisation, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.
Emailexpert UK Ltd promotes smarter use of email and enables access to the tools, information and resources necessary for businesses to make better decisions in the email marketing channel. The UK-based company was incorporated in late 2019.