Management Conclave 2020 – Has the marketing paradigm shifted?
Jaipur: “Revisiting Kotler in the Era of 4-IR – Has the Marketing Paradigm Shifted?” was the theme of the Management Conclave 2020, held at Tapmi School of Business (TSB), Manipal University Jaipur. The Conclave focused on catalyzing students’ interaction with the industry leaders and empowering exchange of knowledge within the management domain.
Guest speakers present at the panel of Management Conclave 2020 were Mr. Rajeev Tandon, Ex-CEO – S.C. Johnson, Mr. Navin Paul, Amalgamations Repco Ltd., Dr. Raman Ramachandran, EX-CMD – BASF India, Mr. Deepak Behl, Ex-CMD – Le Meridien Jaipur Resorts & Spa and Mr. Subrat Mohanty, Group President (Strategy) – Manipal Education & Management Group.
Dignitaries interacted with the participants about the contemporary developments happening during this phase of the 4th Industrial Revolution. They further explained the scenarios related with the marketing theory and how they bring deviation in the present business environment. The Conclave opened up new avenues for intellectual deliberations in the domain of marketing and further helped to augment professional learning of the participants.
This annual event of TAPMI School of Business provides a platform for industry academia interaction for management students. Dr. Sudhendar H Rao, Dean of Faculty of Management and Commerce, Manipal University Jaipur, said that the theme was proposed in view of the rapidly changing business and industrial environment, which has caused a sea change in the way businesses are being done across all industries around the world. Dr. Rao added that such events are organized to lay emphasis on experiential learning wherein the learning environment, curriculum, ambience etc. are all conducive for holistic growth of students.
TAPMI School of Business, the management school at Manipal University Jaipur, not only leverages the 67 years of legacy of Manipal Education Group, but it also has the heritage of 38 years under the mentorship of TMA PAI Management Institute (TAPMI). TSB holds its expertise in developing innovative curriculum and delivering premier management education programs.