UK’s Mad Beauty stays ahead of the game with huge expansion into EMEA with extended Disney License
• Mad Beauty furthers its relationship with Disney building on strong UK success
London based Mad Beauty has been taking the UK market by storm with its Award-Winning, Design Led, beauty products and have seen dramatic UK growth in the last two years partly due to the ‘Never too old for ™‘ ranges of licensed products including Disney, with products aimed at the teen and adult markets primarily.
Seeing huge growth over the last few years and the quality of the product design in the UK has resulted in Disney agreeing to extended their license to allow expansion from the UK to Europe, Middle East, Africa, Israel & Eastern Europe further strengthening the relationship between the two companies.
“Mad Beauty has been a pleasure to work with, in the UK. They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.” Samar Selby, Disney
This is extremely exciting for the UK based Mad Beauty teams who have worked so hard in establishing this range and this expansion with Disney is a reflection of the work that’s been put into the Disney range.
Trevor Cash, MD writes
‘Our Never Too Old range for Disney has been a huge success in the UK with listings in most of the main high street and online retailers and as a result, we are delighted that Disney has recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region’
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About Mad Beauty:
Mad Beauty is a UK design-led, Award-winning manufacturer of beauty products ‘Serious for making cosmetics fun’ supplying products to well-loved retailers in the UK & worldwide including ASOS, Superdrug & Primark.
Established in 1998, the company specialises in licensed products designed in the UK by Mad people.