The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an Absolut twist on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamms design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.
Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, its crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected.
Lena Dderman, Project Manager, Product Innovation Absolut
About Williams Murray Hamm
Established in 1997, Williams Murray Hamm set out to offer clients an alternative to the intrusive logos and graphic formulas that had become commonplace in the world of 80s and 90s brand design. It seemed to us that robust ideas were of much greater value to clients than decoration and derivation.
With the help of some fearless clients, WMH has gained an international reputation for creative and commercial success. We have won major awards at D&AD, Design Week, Clio and New York Festivals and been named No 1 for Branding in 2004/05/06/07/08 (Design Week) and No.1 for Design Effectiveness 2003/04/06 by the DBA for work with clients like Clipper Teas, Cobra and Sainsburys.
This has led to Garrick Hamm being appointed D&AD President for 2008/9 and WMH featuring in The Guardians Top 50 Hottest Names in Design.
For more information about Williams Murray Hamm visit www.creatingdifference.com