Serenata Flowers believes that its award-winning online flower shop service will be further encouraged by its link-up with Facebook Connect to broaden the word by mouth.
The Facebook Connect technology allows users to log in to SerenataFlowers using their Facebook account details.
After logging in the Serenata customers can share information about Serenata’s products with their Facebook friends on their Facebook Wall – effectively taking their pals buying with them into the online store.
Peter Ahl, Managing Director of Serenata Flowers, said: "Facebook is a growing global occurrence and we are delighted to become one of the first UK merchant sites to integrate with Facebook Connect.
"Facebook members can as an example ask their friends and family members what they believe of a certain product for a special person, and essentially, customers will in fact be capable of bringing their friends shopping together with them on our website.
"I can see the advantage for men in a dating situation where they are looking to send off flowers to someone but want to get the accurate balance. Here they will be able to invite their friends-pals for advice."
A growing number of companies and social networking sites in the US have already adopted the power of Facebook Connect, and adoption is continuing to grow in a variety of areas including e commerce.
Facebook Connect features seamless, one-click certification, Facebook friend account linking and distribution back into a user’s Facebook stream. Customers do not have to create a separate account for every Facebook Connect website but can utilize their one-click log in details for every site.
Using Facebook Connect for authentication has been proved to significantly increase user registrations and overall site engagement.
Peter added: New social media may have an enormous influence on peoples social behavior. Just imagine two men strolling into a real world florist shop to chat about what kind of flowers to purchase for their wifes for Valentines Day".
Serenata Flowers is a first class online florist shop with an enhanced flower delivery service that includes options such as early mornings and evenings for those who will send fresh flowers over the mainland UK, and receive the goods when people are at home.
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