LEADING INDEPENDENT TRAVEL AGENTS SALES SOAR TO £15.4M IN 2009 DESPITE TURBULENT ECONOMY

Press Release : January 21, 2010
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The latest figures released by www.sunshine.co.uk have shown that the leading online independent travel agent had an incredibly successful 2009, despite the state of the economy and reports that staycations, holidays within the UK, were on the rise. Total sales for the business in 2009 were £15.4m and sunshine.co.uk sent 61,000 people on their holidays.

These latest figures are evidence that independent business can still enjoy large scale success, even at times when customers are being careful with their money. A recent study by sunshine.co.uk of over 1,000 people found that 83% of people are in a better financial position now than this time last year to book a holiday, suggesting that the company will see even larger sales figures for 2010.

Chris Brown, co-founder of sunshine.co.uk, commented on the success of sunshine.co.uk in 2009;

We feel very fortunate that 2009 was a successful year for sunshine.co.uk, as we know that not all businesses were as lucky due to factors such as the recession. It is extremely promising that people are in a better position now to book a holiday, because that can only be a positive thing for our business.

He continued; Considering sunshine.co.uk conducts no above the line advertising, unlike some of our competitors, I think our sales figures for 2009 is a direct reflection of the effort we have put in and loyalty of some of our customers. We hope that sunshine.co.uk will see an impressive growth rate in 2010, as we have some exciting things in the pipeline for the website.

LINK http://www.sunshine.co.uk

ENDS

For more information or to set up interviews with Chris Brown please contact Shannon Haigh of 10 Yetis Public Relation Agency, on 01452 348211 or email shannon@10yetis.co.uk

Editors Notes

Sunshine.co.uk is the UKs leading online independent travel agent and was founded by Chris Brown and Chris Clarkson, the same people behind Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money. Sunshine.co.uk offers low cost holidays and budget flights to destinations all over the world as well as great deals and discounted hotels.

Notes to editors

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