Lafarge launches Readymix Month with weekly concrete competition

Press Release : February 15, 2010
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Readymix month begins on the 1st February with the launch of the competition, across the UK. The competition will enable customers to win up to 4m of concrete, including Lafarges innovative self-compacting concrete Agilia or its decorative concrete for indoor or outdoor use Artevia. The winning entrants can choose to have the concrete delivered to a UK address, within 20 miles of one of Lafarges 97 UK Readymix sites!

Other events taking place during the month include site improvement activities, customer demonstrations and a variety of sustainability initiatives designed to reduce energy and minimise waste.

Managing Director for Lafarge Readymix Jeremy Greenwood, launching Readymix Month and the launch competition said: 2009 was a difficult year in the construction industry. Early signs however, in spite of the recent adverse weather, suggest 2010 is going to be a better year as the economy stabilises and we enter some form of economic growth. In launching Readymix Month theres a serious message, but also a fun one! We want to draw attention to the value concrete has in the world around us. As the second most consumed commodity in the world today its a vital part of everything we do and everything we see around us. This is worth celebrating.

Jeremy continued by saying: At Lafarge we are passionate about innovation. We develop unique and world-leading technologies that improve an ancient product enabling it to do so much more in todays world. We are proud of this and want to share it with our customers. Thats the serious side. On the fun side, we also thought we would launch a campaign to win up to 4M delivered from one of our 97 UK sites!! Competitions with Spa-day prizes or theatre tickets are all well and good but with this prize it will last a lifetime!

ENDS
NOTES TO EDITORS

The Lafarge Group is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum.

Lafarge is the only company in the construction materials sector to be listed, since 2005, in the ‘100 Global Most Sustainable Corporations in the World’. Lafarge has been committed to sustainable development for many years, pursuing a strategy that combines industrial know-how with performance, value creation, respect for employees and local cultures, environmental protection and the conservation of natural resources and energy. It offers the construction industry and the public innovative solutions bringing greater safety, comfort and quality to their everyday surroundings.

The competition has been launched today, the 1st February, and entrants can win up to 4m delivered to a customers address within 20 miles of a one of Lafarges 97 UK Readymix sites. For further information about these locations please visit www.lafarge-aggregates.co.uk, email Richard.Halderthay@lafarge.com or see the spreadsheet attached to this Press Release.

To enter the competition entrants should email Readymix.Month@lafarge.com saying why they should win the competition and stating their address. We will draw a winner and notify the winners on Monday 8th, 15th, 22nd and 1st March for the week prior.

For further media information or comment, please contact Richard Halderthay on 0116 264 8250 / 07972 533728 or by email at richard.halderthay@lafarge.com.

Notes to editors

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