Bin Weevils have teamed up with SEGA to drive awareness of their new Super Monkey Ball title the Wii Balance Board, released today on the Nintendo Wii.
To encourage kids to interact with the brand, Bin Weevils will be running a treasure hunt. Five bananas have been hidden around the Bin for the kids to find. Once they have found all five, they will be entered into a prize draw for a chance to win a Nintendo Wii, a Wii Balance Board and a copy of the Super Monkey Ball game. Every user that completes the hunt will be awarded with an interactive Aii Aii (Main Monkey character in the game) figure for their nest.
Bin Weevils are hosting an online launch party for a week, where kids will be able to enter competitions, to download a Valentines Day themed Super Monkey Ball wallpaper, or to watch the game-play from the trailer.
The majority of the campaign will be aimed at children, which is the reason for Sega to partner with kids favourite site, Bin Weevils. This is the first time any game in the series has utilised the Balance Board, which, According to Sega, opens up a whole new way to play.
Bin Weevils is an online 3D virtual world for 7-13-years old kids, receiving 405,000 unique visitors and 61 million impressions per month.
Notes to editors:
1. The release of the new title is 12th February 2010.
2. Bin Weevils website: www.binweevils.com