When Kate Moss was papped at the launch of Longchamps new range of handbags with obvious grey streaks in her signature blonde do, it set beauty spies tongues wagging.
Whether the unusual highlights were deliberate, or if Moss simply couldnt get an appointment at the salon is unclear. But with Kate juggling such a hectic lifestyle in the limelight, it is sometimes all too easy to forget that monthly dye job.
Experts suggest that this is a look we will be seeing more and more on the high street as where Mossy goes, hoards of wannabe women follow.
Indeed, the Naturtint UK Hair Colour Helpline (0845 601 8129) has been flooded with calls today from women looking to explore the colour options for greying locks. Naturtint MD Janine Carroll says:
Its great that greys have been forced into the spotlight once again, as many UK women are still in the dark on this subject. Today we had a call from a woman concerned that dyeing her hair would actually produce greys! On the other hand though, some women are increasingly proud of their silver strands we even had a caller who was very distressed that we dont manufacture a grey colourant.
For those of you who shy away from the greys, help is at hand. Naturtint is free from ammonia, resorcinol and parabens and unlike other hair colourants, it is kind to your hair.
Mark Ramos, Naturtint colour consultant and celebrity stylist says:
When colouring a high percentage of grey hair, always remember to add a natural base colour. I love Naturtint because not only does it give fabulous grey coverage but its natural ingredients nourish and revive dull locks and the range of 29 shades means youre sure to find the perfect colour for you.
Make sure you look as young as you feel and, unlike Kate, never let a grey day let you down!
For simple step-by-step hair colouring videos visit www.naturesdream.co.uk
If you have any questions, would like some more information or any sample products please dont hesitate to contact me on 020 7434 4100 or email firstname.lastname@example.org