K-Beauty brand MaskerAide launches “TELL ME ‘POUT IT” Hydrating Lip Masks

Press Release : April 06, 2017
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Canadian skincare brand MaskerAide is excited to announce the launch of its latest product, ‘TELL ME ‘POUT IT’ Hydrating Lip Masks. It is one of several new products that the Canadian-Korean ‘K-Beauty’ brand will be launching in 2017.

TELL ME ‘POUT IT Hydrating Lip Masks will help to smooth, prime and plump lips, with the ease of a single-use hydrogel lip mask application. “Our lip gel patches will give those dry, flaky lips and instant boost of moisture, while smoothing out and plumping up your pout in 10 to 15 minutes. The lip trend is still very strong, and TELL ME ‘POUT IT is a great compliment to lip-based colour cosmetics, helping to perfectly prime lips prior to make-up application,” says Karen Viray, Director of Marketing and Creative for MaskerAide.

The lip mask key ingredients include: an ultra moisturizing blend of Fermented Rose, Manuka Honey and Grapefruit Oil, a smoothing antioxidant Berry Complex, and a unique firming bioBRIT-3 composite – a naturally derived complex that includes Lechithin and Dipalmitoyl Hydroxproline (DPHP), star ingredients for plumping and anti-aging. “Fermented ingredients, like the fermented rose in our new lip mask, have been a key trend used in Korean skincare for many years. When formulating new products, incorporating innovative ‘K-Beauty’ (Korean Beauty) elements and trends is important to MaskerAide’s philosophy of lifestyle-driven skincare that is Canadian designed, mixed with Korean innovation,” says Michelle Lee, Founder of MaskerAide. Similar to MaskerAide’s other products, the lip masks are also free from harsh ingredients such as parabens, artificial fragrances and dyes.

TELL ME ’POUT IT hydrating lip masks are available in two sizes: single pouches and boxes of four individual pouches. Both sizes will be available in Canada, the United States and stockists worldwide starting May 2017, and available immediately on the company’s website at www.maskeraide.com

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