IT workers moonlighting as Action Men

Press Release : January 27, 2010
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One of the UKs leading experience day websites, www.intotheblue.co.uk, noticed a large number of orders to attend spy days and other adventure experiences were being made from offices during work hours, and decided to investigate the work sectors most likely to book experience days.

A subsequent study of 1,347 British employees found that IT workers are the most adventurous in the UK, with 37% having gone on an adventure-based experience day in the last year, prompting intotheblue.co.uk Marketing Manager Rob Holmes to liken the results to Superman Syndrome.

Intotheblue.co.uk noted a correlation between the least active workers on a day-to-day basis and the ones most likely to book more adventurous experience days.

The study also found that, perhaps unsurprisingly, IT workers were the most likely to play videogames, with 81% admitting to being regular players.

The most popular videogame genre with IT workers was first person shooters, with 43% saying it was their preferred type of title. This fact mirrors the popularity of the paintballing and survival experience days with IT workers, according to intotheblue.co.uk.

Here is the list of the top ten most adventurous workers in the UK, by percentage of those who had been on an adventure activity in the last year:

1. IT workers 37%
2. Marketing 33%
3. Receptionists 26%
3. Administrative workers 24%
4. Checkout operators 22%
6. Customer services 19%
7. Salespeople 18%
8. Hairdressers 16%
9. Retail workers 14%
10. Shop attendants 13%

Of the IT workers who had booked experience days for themselves or been bought one, 71% said they enjoyed the fact it was such a polar-opposite experience when compared to their day to day life.

Rob Holmes, Ecommerce & Marketing Manger of Intotheblue.co.uk said,

At first glance, it would seem that IT workers are developing themselves an army of super covert, gun-capable soldiers! I put it down to Superman Syndrome where, by day, UK workers are mild-mannered employees, but outside of work, they take on a whole new, more adventurous persona.

We noticed a huge rise in bookings of the more adventurous, survival-based experience days from offices, and thought itd be really interesting to look at why this must be. Theres definitely a correlation between workers who are more sedentary throughout the day and those most likely to book more active experience days outside of work!

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For any more information on www.intotheblue.co.uk contact Gabrielle Lofthouse on 01452 348211 or email on gabrielle@10yetis.co.uk or on Twitter @Gabriella_PRowl

Editors Notes:

The website was launched in 1996 as only an Air Activity Gift Voucher site

www.intotheblue.co.uk offers over 600 experiences, including skydiving, tank driving, beauty spa experiences, water sports experiences and many more. This is a simple to use internet based business that prides itself on its customer friendly approach.

Notes to editors

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